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Easily measure the perfect amount of detergent every time with our Seventh Generation EasyDose Auto-Dosing Technology. Just flip the bottle, give it a firm squeeze, and you are done. One squeeze is all it takes.
Our ultra-concentrated, ultra-convenient liquid laundry detergent packs a powerful punch in a small, compact 23oz bottle. It’s the perfect size for easy storage and to feel good about your choice.
Convenient and eco-friendly, our detergent uses 60% less plastic, 50% less water, and is 75% lighter than a traditional 100 fl oz bottle. Enjoy the same great clean with a smaller environmental footprint.
Our advanced-enzyme formula fights even the most stubborn stains, making it easier to keep your clothes fresh and clean.
Our concentrated laundry detergent is made without dyes, synthetic fragrances, or artificial brighteners. Safe for your family and the planet.